The internet has more than 1.5 billion websites, and the number keeps growing every day. Whether you are in business or you are an individual who wants many more people to visit the site, you should always work towards making your own website user-friendly. This not only improves the overall experience of the users, but it also makes it more likely for them to come back to your site.
Characteristics of a User-Friendly Website
- Mobile friendly:
Globally, there are about 5 billion people who have smartphones. This means that the number of people who access the internet through their phones is very high. Undoubtedly if your website is not mobile-friendly, you run the risk of locking out people who are always using their mobile devices to visit websites. Research indicates that more than 60% of users are unlikely to return to your site if it is not mobile-friendly. Search engine optimization tools also tend to rate sites that are mobile-friendly higher.
- Short load time :
Load time refers to the amount of time a website takes to display its content once a user clicks on it. With stable internet, a user should not spend more than six seconds waiting for content to load. If it is taking too long, then you can be assured that the user will move on to other sites. Make sure that the photos and videos used in the site are not heavy and that the general configuration of the website is good.
- Well organised content:
The website design should be in a way that the user is able to get the content they are looking for easily. Avoid having cluttered content that does not direct the user to their desired content. Have clearly labelled menus and subtopics that stand out. You should also use good paragraphs, proper fonts and bullets to make the content more organized. Sites such as Unibet USA Casino have managed to give their users a good experience by having well-labelled content and user-friendly accessibility.
- Inclusive of most people:
If you want to make your site user-friendly, you should think of how everyone will access it, including people with visual and hearing disabilities. Have a design that allows audios and subtitles. You should also make use of multimedia presentation so that the site is more interesting.
Why Your Website Should Be User-Friendly
Improves credibility: When you have a website that is not user-friendly, it gives an impression that you are not professional and users are likely to doubt your credibility. A user-friendly site shows that you take your users seriously and you want them to have a good experience while navigating your site. That is why sites such as Unibet have been getting many users over the years.- Improves user interaction: You can only get users to interact and respond to your content if the site is friendly enough to allow them to fill forms, respond to surveys, and contact you when necessary.
- Increases traffic: One of the aims of setting up a website is to have many people to visit and consume your content. If your website is user-friendly, then you are likely to get more people streaming in. When you have increased traffic, your ranking in search engines gets higher, and you are likely to attract more customers.
- Boosts business: If you are in business, having a well designed and user-friendly site generally makes it easier for people to engage with you and do business with you. Users feel more secure and confident having business transactions with a site that is easy to navigate.
- Increases chances of being shared: Most people would not share a website that is not easy to navigate. They are however likely to hit the share button on a well-constructed website. Always ensure that your site is user-friendly, and if you are not sure, you can hire a professional web designer to help you.
